SRAM Match
Let's Keep the Momentum Rolling!
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The Copper Harbor Trails Club is excited to announce that we have partnered with industry heavyweight SRAM to help accelerate trail development in Copper Harbor! This $500,000/year commitment over five years (that's $2.5 MILLION) will see SRAM support a wide variety of new trails in our system, from rowdy downhill runs to cross-country singletrack into the wildest corners of Michigan. We are excited for what the future holds and hope you will join us in making the dream a reality!
The Background
SRAM's $2.5 million pledge to support our trails didn't come out of thin air. Aaron Rogers from Rock Solid, CHTC President Adam Yeoman, and others worked together in 2022 to hammer out a deal that would change the trajectory of our trail system forever. SRAM tested the waters with a "small" $80k+ contribution before going big in 2023 with their $500,000/year pledge.
How are we doing towards meeting SRAM's pledge? Over the past two years we've raised an astonishing amount from our Giving Tuesday match fundraiser. With donations matched both by the Copper Shores Community Health Foundation, we brought in nearly $118,000 in 2022 and another $92,500 in 2023! These donations and more generated throughout the year were all matched again by SRAM, more than doubling your impact for our trails and enabling us to build TEN MILES of new trail in 2023, including Loam Rider, Dueling Banjos, Thunderbolt, the Keweenaw Point Trail from Phase 1 to East Bluff, and more. It was our biggest year ever and we look forward to another huge year 2024!
We Need Your help
Can we raise another $500k before our 2024 season? We have a lot in store and need your help to make it happen. In 2022 over 400 donors gave during our Giving Tuesday push, nearly quadrupling the amount raised from the previous year! With how many people love the Copper Harbor Trails and come up to ride each year, it's not out of the question to hit 500 members this year. Heck, why not 1,000? If you've enjoyed coming up for a ride over the last several years, consider donating to make our trails that much better!
HOW TO GIVE
All donations to CHTC will be matched dollar-for-dollar by SRAM. Giving is easy!
- Visit our PayPal Donation page.
- Choose how much you'd like to give.
- Complete your payment and you're all set! SRAM will match your donation when we roll into our 2024 season so every dollar counts!
- Mail-in option: write a check to CHTC/Copper Harbor Trails Club and send it to PO Box 37, Copper Harbor MI 49918.
- Bonus: If you are a business that wants to support us and receive Partner benefits, reach out to us directly and we can clue you in on more of those details!
What's In Store
2023 was our biggest build year ever, with ten miles of brand new trail added to our growing system. Believe it or not, we have another 10 miles in the hopper for 2024! This includes a climbing trail on Brockway Mountain, extending the Keweenaw Point Trail to Fish Cove, building a shoreline trail from High Rock to Keystone Bay, a new hub at East Bluff, and more. We're finalizing our plans with Rock Solid over the winter but rest assured, we plan to go big once again in 2024 if we raise enough money this Giving Tuesday. Let's do this!
What's In it for you?
More trail, of course! We pride ourselves on always having something new in Copper Harbor to explore. 2023 added 10 miles of new trail to check out, with something new popping up every week or two. Talk about an amazing experience riding new trails each and every month!
By supporting SRAM's $2.5 million match initiative, you're helping us build more trail faster, using the best trail builders in the business. That means your next visit to Copper Harbor will feature the latest and greatest trails, the coolest trail building techniques, and the best singletrack views in the Midwest.
All donors who give over $50 will receive a complimentary 2024 membership to the Copper Harbor Trails Club! This is your best opportunity to renew as you'll get the biggest bang for your buck. All members get access to great member perks, netting you even more goodies every time you're in the Keweenaw.
To sweeten the deal for you, all donations over $125 will receive a limited edition Copper Harbor Trails Club koozie to show off your love for our trails.